According to research from ReportsnReports.com, the cloud security software market will grow at a nearly 50% CAGR between 2014 and 2019, reaching $8.7 billion. This isn’t too surprising when you consider the fact that several other research reports, including a recent survey published by the Cloud Security Alliance (CSA), reveal cloud security is top of mind for C-level executives around the world.
As important as cloud security software is, education is every bit as important when it comes to overcoming this objection. Microsoft released the results of a vendor-agnostic study conducted by independent research company comScore Inc., which polled companies in France, Germany, the U.K. and the Hong Kong with 25–499 PCs. Cloud users were defined as companies using a subscription model service for data storage, email or calendar, online productivity, customer relationship management, database service, application hosting or management to manage and help secure computers, for enterprise resource planning, and/or compute capacity to run application code.
SMBs not currently using any cloud services, shared the following reasons for what was holding them back:
- 60% cited concerns around data security.
- 45% worried that using the cloud would result in a lack of control over their data.
- 42% doubted the reliability of the cloud.
The experiences of SMBs who were currently using cloud services, however, was the complete opposite of those listed above — with 94% confirming improved security benefits compared with their former on-premises technology, such as up-to-date systems, up-to-date antivirus and email spam management. Additionally, 62% reported increased levels of privacy protection and 75% noted improved service availability.
The next time you run up against an objection from a client who’s reluctant to try a cloud service, the stats mentioned earlier can serve as a good starting point to tactfully challenge their thinking. Need a little more help overcoming cloud security objections? Check out this classic: “How To Overcome Cloud Security Objections In 5 Minutes.”